Partial and Full
Private Conversion
Partial and Full
Private Conversion
THE JAYNE SPROSON METHOD
You’ve outgrown the NHS.
Now what?
Many Principals eventually realise that walking away can seem like a risk they can’t take. You’re not here because you’re reckless – you’re here because you’re strategic. What you’re looking for is a safe, steady, and well-structured way forward, guided by someone who’s walked this path with many other Principals and truly understands what’s at stake and what’s possible.
That’s why the Jayne Sproson Method exists. It’s not just a course or a single coaching session, but a friendly, strategic partnership built to help you transition into private practice on your own terms – protecting your income, your team, and your standards. Plus, the Discover, Develop, Deliver programme offers a clear, proven framework to support you every step of the way.
You are looking to make a decision that most Principals shy away from.
THE JAYNE SPROSON CONSULTANCY
One Discovery Day
A deep dive into your practice with total clarity from the start. (This is available as a standalone day with no obligation to join our full Discover, Develop, Deliver programme).
This is where we assess where you are, where you want to go, and what’s standing in your way.
It includes:
- Full financial modelling on how you can replace NHS income safely
- Analysis of your patient base, capacity, and possible roadblocks
- Honest discussion about your clinical, lifestyle, and business goals
THE JAYNE SPROSON CONSULTANCY
Two Team Training
Your team is the engine of your success. We help you get them on board with your vision.
This phase is about building belief. You can visualise your dream practice – but your team needs to understand how to execute your ideas.
- Reframe every team member’s role in a private practice model
- Build their confidence in patient conversations when converting existing NHS patients
- Align everyone to a shared vision
THE JAYNE SPROSON CONSULTANCY
Three Pricing & Communication
Ensuring that you get a fair exchange for the high standards of treatment that you provide.
We guide you through:
- Defining pricing that protects your margins and feels fair to patients
- Creating a solid membership model that replaces the security of your NHS contract
- Equipping your team to handle conversations about fees and finance
THE JAYNE SPROSON CONSULTANCY
Four Branding & Positioning
Jayne is an award-winning business consultant and C-level brand strategist, with over three decades of leadership and transformational experience in the private healthcare sector.
Patients need to understand the value you offer. Your positioning reflects your fees, standards of dentistry, and quality of service.
We work with you to:
- Define what sets your practice apart in a competitive landscape
- Align your internal and external messaging
- Position you clearly as the obvious choice in your area
Contrary to what many Principals assume, this isn’t just about logos and colour schemes.
It’s about building your strategic identity that creates a long-standing patient base that you can rely on for years to come.
THE JAYNE SPROSON CONSULTANCY
Five Post-Conversion Support
The true test of your practice isn’t making the conversion from NHS to private – it’s sustaining the growth. This is the blueprint for private practice, whether you have just converted or are an existing private practice.
We continue to support you after the transition, with:
- Ongoing strategic input
- Reviews of performance and patient uptake
- Monthly accountability meetings - digging deep into your KPIs, budget variance and EBITDA progress
We’re here to help you grow, not just survive.
